Provisioning For Success: Bespin Delivers IT For Growing Entertainment Group
Provisioning For Success: Bespin Delivers IT For Growing Entertainment Group
REGION
Kingdom of Saudi Arabia
COMPANY TYPE
Small-Medium Business
INDUSTRY
Entertainment
CLOUD SOLUTION
Our client said one of the key strengths of Bespin’s MSP solution was our proactive approach, always anticipating potential challenges and proactively addressing these, mitigating any risks that may arise during the campaign
THE CUSTOMER
Our client was established in 2019 as the first Saudi-owned brand in a popular sector of consumer entertainment. Headquartered in Riyadh our client quickly emerged as a pioneer, emerging as a market leader in terms of venue count.
The company’s commitment to providing a unique and immersive entertainment experience is at the heart of its mission, reflecting its dedication to excellence and customer satisfaction in the entertainment sector.
Building on its ambitious expansion strategy, our client set out to revolutionize consumer entertainment in the region through innovative offerings and exceptional service to a diverse audience – while simultaneously rapidly expanding the scale of its operations.
THE CHALLENGE
The company faced a tough challenge: it needed to scale its IT infrastructure to support rapid expansion, while still maintaining high service quality and operational efficiency. As the company entered new markets and worked to enhance its customer experience with innovative entertainment offerings, it required a scalable, secure, and efficient cloud-based solution.
Should it succeed in finding the right technology partner, the company could deploy enhanced entertainment offerings across its growing network, ensure a seamless customer experience, and manage its operations more effectively, all while navigating the complexities of technological innovation. These are all key steps to leading consistently in the entertainment industry.
But there were substantial risks. The company’s technology partner needed to be able to handle the pace and scale of a fast-growing business spread across a wide geographic area. It also needed to proceed in a structured and secure manner – structured to ensure agility, and secure to safeguard the company’s reputation as an entertainment brand.
THE SOLUTION
To meet the challenges of scaling and enhancing IT infrastructure, the company partnered with Bespin Global to implement a sophisticated cloud-based solution utilizing Amazons AWS cloud services.
The solution encompassed a microservices architecture deployment on AWS. Adopting a microservices architecture allowed for more agile development and deployment practices, ensuring that applications could be scaled and updated without disrupting the entire system.
To support our client’s technology requirements, Bespin configured four AWS accounts, one each for the production workload, for staging, and for user acceptance testing. We also configured a development account to facilitate the CI/CD process. “We set up individual accounts for each core workload to boost security protections.” – said Ahmed Hassaan, Project Lead at Bespin.
As next steps, Bespin Global implemented a broad range of AWS services to support our client’s comprehensive requirements. This included
- Amazon ECS Fargate: ECS Fargate allows our client to run container resources without the need to manage servers or clusters, while enjoying extensive flexibility including reducing overhead.
- Amazon Aurora RDS: A relational database service that enables our client to enjoy the performance and availability of high-end commercial databases with the simplicity and cost-effectiveness of open-source databases.
- Amazon ElastiCache Redis: Given the revenue importance of the company’s customer-facing website, ElastiCache Redis provides a necessary performance consistency thanks to in-memory data store and cache, enhancing the speed and responsiveness of applications.
- Amazon CloudFront: Similarly, CloudFront is a fast content delivery network service that securely delivers data, videos and applications to customers globally with low latency.
Security was, of course, another key aspect. Bespin deployed AWS CloudWatch for monitoring and observability, which provides data and actionable insights to monitor applications, respond to system-wide performance changes, optimize resource utilization, and get a unified view of operational health.
Another core tool was AWS IAM (Identity and Access Management) which ensured secure access control by managing users and encryption keys, enhancing the security of the cloud infrastructure.
This comprehensive AWS-based solution enabled our client to enhance its IT infrastructure, promoting scalability, security, and operational efficiency, crucial for supporting its ambitious expansion plans and improving customer experiences
THE OUTCOME
Thanks to Bespin Global’s managed services Saudia Arabia’s screen entertainment leader now deploys a sophisticated AWS cloud infrastructure, allowing for scalable, secure, and efficient operations – ready to serve ongoing rapid expansion of the company across the region.
The company can now comfortably navigate the complexities of rapid expansion and technological innovation because their new AWS environment is a solid foundation for our ambitious growth plans. In aggregate, Bespin Global’s AWS-based solution delivers the following
- Enhanced system reliability & performance: The implementation of AWS services and microservices architecture significantly improved the reliability and performance of the company’s IT infrastructure. This includes a seamless customer experience across all digital touchpoints.
- Significant cost reduction: Bespin Global’s managed services team successfully reduced the monthly AWS bill by 60% after a service launch spike in March 2023, thanks to effective cost management strategies and the implementation of a reservation plan for AWS resources.
- Improved data protection: With advanced AWS security features and Bespin Global’s proactive monitoring, our client achieved enhanced data protection, safeguarding customer information and business data against potential threats.
Throughout the engagement Bespin Global’s managed services team provided tailored support and strategic planning, ensuring that each campaign was meticulously planned, executed, and optimized for success
RESULTS & BENEFITS
By leveraging Bespin Global’s expertise across 48 successful campaigns in 2023, our client streamlined operations, allowing for more focused and effective marketing strategies.
Bespin Global’s managed services team provided tailored support and strategic planning, ensuring that each campaign was meticulously planned, executed, and optimized for success.
“Our client said one of the key strengths of Bespin’s MSP solution was our proactive approach, always anticipating potential challenges and proactively addressing these, mitigating any risks that may arise during the campaign,” – according to Hassaan.
The net result is that our client now has a cloud-based solution that helps the company stay ahead of the curve, with an MSP partner that continuously makes adjustments and optimizations to maximize IT outcomes.
About Bespin Global, an e& enterprise company:
An AWS Premier Tier Services Partner and AWS Managed Service Partner, BESPIN GLOBAL MEA (Middle East and Africa) is a leading provider of automated cloud solutions and consulting services, including cloud adoption, strategy, migration, implementation, Managed Services, DevOps, FinOps and Data & Analytics. Bespin is positioned as a Leader in Gartner’s 2020 Magic Quadrant for Public Cloud Infrastructure Professional and Managed Services, as well as a “Visionary” in Gartner’s 2022 Magic Quadrant for IT Transformation Services.
In late 2022, Bespin Global MEA and e& enterprise formed a joint venture with the aim to assist enterprises in their digital transformation journey and eventually become the largest pure-play public cloud-managed and professional services provider in the Middle East, Turkey, Africa, and Pakistan.
Bespin’s cloud FinOps management platform, OpsNow offers an automated end-to-end solution for customers to effectively manage cloud assets and costs, optimize cloud expenses, and automate the implementation of cloud governance policies across multi-cloud environments.
Email: info@bespinglobal.ae
Address: The Offices 4, #138-139, One Central, Dubai World Trade Center (DWTC)
Telephone: 800 BESPIN (237746)
P.O. Box: 340729
